Privacy Policy
Last updated: 12 November 2026
Who we are
Clarify is a trading name of Waffle Advertising Ltd (company no. 12788690, registered in England and Wales), 85 Great Portland Street, London W1W 7LT, United Kingdom ("we", "us"). Our privacy officer can be reached at privacy@clarify-ca.com.
What we collect
When you request a free consultation, we collect what you type into the form:
- first and last name, email address and phone number;
- the range of the amount you lost, or "prefer not to say";
- anything you choose to write about what happened.
We also record how you reached the page: the ad click identifier added by Google Ads (gclid, gbraid or wbraid) and campaign tags (utm values), if present. Our site stores these in your browser for up to 90 days so they stay with your request if you come back later.
We never ask for bank account numbers, card details, passwords or logins through this site. Please don't send them to us.
Why we use it
- To contact you about your request and set up your free consultation.
- To help with your case if you go ahead, including any paid work you agree to in writing.
- To understand which of our ads lead to real consultations, by matching your request with the ad click that brought you here.
We don't sell your personal information. We won't send you marketing emails or newsletters unless you separately agree to receive them.
Your consent
By sending the form, you agree that we may use your information for the purposes above. You can withdraw your consent at any time by contacting our privacy officer; we will then stop contacting you, except where the law requires us to keep certain records.
Who we share it with
Only service providers that help us run this service, under contracts that require them to protect it:
- Cloudflare, Inc. (website hosting, cookieless visit statistics, form processing, and a backup copy of each request that is deleted automatically after 90 days).
- Our own internal systems, where we keep your request and case notes.
- Google (Google Ads conversion tracking and Google Analytics) to measure which ads and pages lead to consultation requests.
Some of these providers may store or process information outside Canada, including in the United States, where it may be accessible to authorities under local law.
Cookies and ad measurement
Our site uses the Google tag to measure our advertising:
- Google Ads conversion tracking records that someone who clicked one of our ads sent a request. It uses cookies such as
_gcl_au. - Enhanced conversions: when you send the form, your email address and phone number are converted on your device into a scrambled code (hashed) and sent to Google, which uses it only to match your request to an ad click. Google does not receive them in readable form.
- Google Analytics counts visits and how the page is used, with cookies such as
_ga. - Cloudflare Web Analytics counts page visits and loading speed without cookies and without identifying you.
We have turned off ad personalization: we do not use this site to build remarketing audiences or show you ads based on your visit. You can block or delete cookies in your browser settings, manage Google's use of data at My Ad Center, and opt out of Google Analytics with Google's browser add-on.
How long we keep it
We keep your information for 2 years after our last contact with you, unless we need it longer for a case you've engaged us on or the law requires it.
Your rights
You can ask to see the personal information we hold about you and ask us to correct it. Contact our privacy officer at privacy@clarify-ca.com. If you're not satisfied with our answer, you can complain to the Office of the Privacy Commissioner of Canada.
Security
The site uses encrypted connections (HTTPS). Access to your information is limited to people who need it to help you.
Changes
If we change this policy, we'll update the date at the top of this page.